The direct to consumer playbook

We love to celebrate the big things, the awe-inspiring small things and all those very impressive medium sized things in between too. But boy, have we got something mega to celebrate right now!?

Since creating Peppersmith, our clever founder Mike Stevens has continued to keep himself busy… And this time he’s only gone and written a whole book all about the wonderful world of Direct To Consumer Marketing. Cue the confetti cannons.

Launched this month, he delivers an insightful, inspiring and captivating read in which he collates and shares the stories, wisdom and strategies of the brands that essentially wrote the DTC rules. In his own words, he opens the lid on 16 ‘of the best and most influential brands and DTC practitioners’ out there, including the likes of Huel, graze, Who Gives A Crap, Lick, Casper, allplants, Bloom & Wild to name just a handful of the fabulous brands.

It’s basically a one-of-a-kind, DTC Marketing bible for anyone out there that has even just a mild interest in building a brand. It includes highs and lows of fellow founders’ experiences; top tips on what to think about when starting out, what to do and also what not to do in order to help make that business magic happen. Interesting stuff, right?!

You can buy it here immediately!

Pssst…. It also mentions Peppersmith once or twice too, so if you’re anything like us and want to know even more about our early days - as well as nice insightful nuggets of information about other great brands out there, give it a read.

That’s Peppersmith HQ’s bedtime reading sorted then.

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