HFSS - The Peppersmith Low Down


If like us, you like your food, you’ll have probably heard that phrase ‘HFSS’ out and about; on the news, in the papers, on TV, in the shops… But what does it actually mean?

It’s the term given to products that are high in fat, sugar and/or salt – which are basically bad for our bodies if we eat too much of them. And there’s quite a few of them out there, so the temptation is real, right!?

To help reduce everyone's intake of this bad stuff, new rules are being brought in for both the HFSS brands and products and for the retailers that sell them too. So, instead of seeing big brightly coloured promos in stores, at till points or at the end of aisles, big shops will have to reconsider which products they promote and where – with the aim that only the health focused brands will be the most prevalent. Even TV advertising will have to ban any HFSS ads until after the 9pm watershed.

The good news is, Peppersmith is only full of the good stuff… We’re officially LFSS aka ‘Low Fat Sugar Salt’ - the total opposite of HFSS. So, if you’re in need of a tasty, guilt free treat – look no further. We can be eaten with pride – and with our bright branding, can even help make you and your shopping bag look pretty cool too.

As a brand, we’ve always been passionate about creating delicious, healthy treats without compromising on taste. Our entire range is - and has always been - HFSS compliant. We pioneered the concept of sugar free confectionery back in 2009 and our purpose hasn’t changed – challenging and improving the quality of what the category had to offer, with a health focused twist, jam-packed full of 100% natural flavours too.



  • 🌿 100% Delicious Natural Flavours
  • 🌿 Real British Peppermint and Spearmint Oils from a farm in Hampshire
  • 🌿 100% Plant Based Sweetener that actively cleans your teeth. Even dentists approve of us. Now that IS good
  • 🌿 Sugar Free
  • 🌿 Vegan Friendly
  • 🌿 Low Calories
  • 🌿 Gluten Free, Palm Oil Free
  • 🌿 No Aspartame. Not now. Not ever
  • 🌿 FSC approved, recyclable packaging


The new HFSS regulation means the rest of the confectionery category now has to catch up with us... If this helps everyone to eat better and think more about what we put in our bodies as a result – we think that’s got to be a good thing.

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