The story so far
1. Where It All Began
Dan and Mike met at Innocent and spotted that confectionery hadn’t moved on. So they set out to make mints and gum that were better made.
2. Big Break #1: Xylitol
Discovering Finnish-style xylitol gum changed everything. A natural, tooth-kind sweetener that works better than sugar.
3. Big Break #2: Peppermint
We met Farmer Ian in Hampshire and found a mint with deeper flavour and proper character - more distinctive than anything mass-made.
4. Choosing the Name
We needed a name that sounded crafted,
confident and unmistakably minty. Peppersmith felt right from the start - proper and British.
5. First Gum, First Fans
Our first gum hit the streets of London one café, deli and health store at a time. It didn’t take long for people to notice something different was happening.
6. The First 100% Xylitol Mints
The product that changed everything: the
first 100% xylitol peppermint mints. Bold flavour with genuine tooth-kind benefits - a proper step forward.
7. More Products, More Places
From supermarkets to independents, more
shelves began to stock Peppersmith. Word spread, and so did our little packs of
proper mint.
8. A New Look, Made Better
As the brand grew, so did our commitment to cleaner design and more sustainable packaging. Same great mint, smarter
materials.
9. Mighty & Mega Pouches
Mighty Pouches arrived in 2023, and Mega
Pouches followed in 2025 - bringing Peppersmith into daily routines in a big
way.
10. No.1 Mint on Amazon — And Still Doing It Properly
A small British brand with big standards, now topping the charts with a giant retailer.
