Here at Peppersmith we’re always looking for simple swaps to reduce our sugar intake, especially during National Smile Month, and we’re huge fans of anyone who can help us along the way. The latest sugar-free brand to have a relaunch are Dash Drinks. We caught up with co-founder Alex who told me a little more about the motivation behind the brand and what it’s like to be a Dash water boy.
Sugar-free and tackling the wonky vegetable issue. Double whammy. What inspired you guys to start Dash?
The idea for Dash came as we would infuse fruit & veg into our water bottles at work and would nerdily compare flavours. We couldn’t find anything like our infusions on the market so that’s when the idea for Dash was born. We also both come from farming backgrounds, we’ve seen first-hand that up to 40% of the produce grown in the UK never ends up on people’s plates, so using surplus is a core for all our ingredients.
What were you both doing before starting Dash?
We used to work for a mainstream fizzy drinks brand. This is where Jack & I developed a daily ritual of concocting our own tasty infused waters.
Describe a day in the life of a Dash water boy
Each day is pretty varied, we’re all about introducing our drinks to the masses to let them discover a great tasting beverage without the usual sugar & artificially filled ingredients. We meet lots of our customers by sampling in retailers & at events, it’s key to share the Dash love with as many people as possible.
After this week’s launch, where will we be able to buy Dash?
We’re partnering exclusively in Selfridges for our launch, afterwards you can pick one up in Planet Organic, Sourced, Daylesford and all good independent speciality retailers…
What’s Dash’s golden star/where do you want Dash to be in 10 years time?
Our mission is to encourage people to drink more water & to reduce food waste in a fun, sustainable way. In 10 years time we want to get people off sugar & artificially made drinks as well as reducing the crazy amount of food which is wasted.